Privacy Policy

1. Introduction

At ASSURED CARS LEEDS ("we", "us", or "our"), we are committed to protecting and respecting your privacy. This Privacy Policy details how we collect, process, and look after your personal data when you visit our website, submit inquiries about vehicles, or interact with our sales showroom staff.

This policy is designed to comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018 (DPA 2018).

2. Information We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

• Identity Data: First name, last name, username, and role credentials.
• Contact Data: Email address, mobile telephone number, and billing/showroom physical addresses.
• Inquiry Data: Details regarding specific vehicles you are interested in, budget constraints, and messages sent via our inquiry forms.
• Technical Data: IP address, browser type and version, time zone settings, operating system, and platform.

3. How We Use Your Data

We will only use your personal data when the law allows us to. Most commonly, we use your data in the following circumstances:

• To register you as a new customer and manage your customer inquiries.
• To contact you regarding test drives, vehicle availability, or finance calculator results.
• To send you updates via SMS text messaging or WhatsApp regarding purchase agreements (only where you have provided explicit consent).
• To manage and improve our website structure, user experience, and security logs.

4. Twilio SMS & WhatsApp Communication Consent

By submitting an inquiry with your mobile phone number, you agree that we may contact you via SMS or WhatsApp regarding vehicle updates, booking confirmations, or sales follow-ups. You can opt-out of these communications at any time by replying "STOP" or by emailing us at Assuredcars135@gmail.com. We do not sell or share your text messaging consent details with third-party marketers.

5. Data Retention & Security

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way. We only retain your personal data for as long as necessary to fulfill the purposes we collected it for, including satisfying any legal, accounting, or reporting requirements.

6. Your Rights

Under UK/EU data protection laws, you have rights in relation to your personal data, including the right to request access, correction, erasure, restriction, transfer, or withdrawal of consent. If you wish to exercise any of these rights, please contact us at Assuredcars135@gmail.com.

7. Contact Details

If you have any questions about this Privacy Policy or our privacy practices, please contact us:

• Email: Assuredcars135@gmail.com
• Phone: 03301331411
• Address: Building 3, City West Business Park, Holbeck, Leeds LS12 6LN, United Kingdom.